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June 2022 has been filled with Apple news, and for once it’s Apple that’s chosen to grab all the headlines with the new Macbook Air M2a refreshed 13-inch MacBook Pro, new software, and new operating system updates showcased at WWDC.
So many pundits insisted that Apple would release new Macs at WWDC in June 2022, and so many others said no, this is a software event. In the end, Apple compromised and released one. Mac we all want – and one no one wants.
Nobody commemorates the birthday of an Android phone. But in addition to changing the world, the iPhone has changed us and it’s hard not to be nostalgic for the first one.
According to Tony Fadell, co-creator of Apple’s iPod and iPhone, the phone also changed Apple. And did it in a completely unexpected way.
“Apple’s culture changed drastically because the people who had them were still messaging or emailing,” Fadell said in a June 2022 interview with the the wall street journal. “When people were in meetings, they were doing this all the time, it became a constant deluge of emails and messages and you’re like, ‘Oh my God, nobody could do without it.’ And you’re like, something’s different here.”
“Really, we just thought [the iPhone] was going to be a fun and easy thing to use when you want to do some messaging,” he continued. “[We] I didn’t think it was going to become the center of your life.”
Maybe the Mac was the center of some people’s lives before, but since the launch of the iPhone in 2007, we’ve become welded to our devices. The iPhone, the iPadthe Macthe apple watchand – go on, be generous – also the AppleTV 4Kthey are all at the center of our lives.
And they were all updated at WWDC in June.
We already knew that the M1 was over, we knew Apple said that was it, they did everything with this processor. The company said that while we’re still waiting for the Mac Pro, which hasn’t been updated in Apple’s promised two-year transition to Apple Silicon.
So given the end of the M1 roadmap, given the end of the two-year transition, it wasn’t a huge surprise that Apple unveiled M2 – and two new Macs at WWDC.
Right now, before anyone gets their hands on it, the new Macbook Air M2 looks like it’s easily going to be the new sweet spot in the whole lineup. You want a new MacBook Air M2.
This model offers the Touch Bar, which in a few years will be looked upon with more affection than it is now, and of course it has the new M2 processor. It doesn’t add anything else, and what it leaves out – connectivity, performance – means the machines on either side seem to have better value.
They are better value. The most expensive 14-inch MacBook Pro is significantly better in every way, while the MacBook Air M2 beats the 13-inch MacBook Pro in many ways. Especially the price.
There are rumors, without any evidence, that Apple just happened to have a lot of 13-inch MacBook Pro cases in a warehouse somewhere. Apple could fill them with the new interiors rather than write them all off.
But it’s more likely that Apple made that clear when describing the 13-inch MacBook Pro as the second best-selling Mac after the Macbook Air. If the older 13-inch model was bought in bulk by companies with their endless sourcing practices, Apple might just have delivered what they wanted.
None of us are likely to say no if our corporate overlords give us a 13-inch MacBook Pro. But otherwise, there’s no reason for any of us to buy one ourselves.
This is the software
Apple unveiled a lot of operating system software during the WWDC opening video, and then many more came out during the workshops this week. And even more started coming out when developers were able to use the beta versions.
There were some standout moments, some features that you immediately think yes, you’re going to use it a lot. There was also, however, a sense of sliding scale, with macOS Ventura shouted loudly and tvOS 16 not even reluctantly acknowledged.
Noteworthy Features of WWDC OS
In 2021, we had a truly jaw-dropping moment when we were first shown Universal Control. It remains a wow, even though it is now a natural and unconscious part of our job.
Perhaps by 2023, we’ll also take the Continuity Camera for granted. But right now, even with a name you can forget by the time you’re done saying it, it was the wow of WWDC.
The ability to use your iPhone as a webcam is a smart workaround for poor quality webcams on some Macs. It’s also a bit ugly when you balance the phone on the suddenly very fragile screen of your MacBook Pro.
But the wow is when you talk into that iPhone camera and – without you doing anything at all to set it up – that same trio of lenses also show a view of your desktop. It’s amazing.
The ability to almost instantly remove the foreground element from a photo and paste or share it anywhere else is Is it worth itas well.
Stage Manager is also quite impressive initially, both on macOS Ventura and iPadOS 16. It’s certainly a good way to manage multiple documents and applications so that everything is at your fingertips, but you also end up focusing on the work at hand.
There have been reviews that it’s a little clunky – you click twice to start it, but click four times to end it, for example – but we know the whole process is being improved.
What won’t change is which iPads will be able to use Stage Manager. Really, only iPads with an Apple Silicon M1 or newer processors will be able to do this.
You understand why users of old iPads are not satisfied. But Apple’s whole point in moving from Intel to its own Apple Silicon was to be able to create features that the older hardware couldn’t.
Hardware and software together
New hardware enables new software, which then advances so much that it requires even more new hardware. It’s always been that way, but right now Apple feels like it’s telling us a lot about software, while necessarily keeping some things back.
For example, another standout feature is how iOS 16 gains a new Lock screen. When you’ve seen it, and certainly when you’ve used it, you can agree with Craig Federighi say that the new lock screen is an “act of love”.
But you’re looking at that new lock screen with its new widgets and you must be wondering if the next iPhone will have an always-on display.
And likewise, every year Apple releases an updated version of watchOS with new features. But we do know there will be a genuine new Apple Watch later this year, and Apple won’t tell us anything that reveals what it will bring to the table.
Apple doesn’t always do this, but quite often it under-promises specifically to be able to over-deliver. Apple is a hardware company, it’s a software company, but it’s also very, very good at managing people.
Speaking of managing people
There was better news about Apple’s staffing in June 2022 than in recent months. Previously, Apple Store workers were preparing to join unions.
But Apple has so far used anti-union techniques to try to block such moves, which is completely wrong. It’s not like Apple has completely changed its mind yet, but now that the Maryland store is unionized, It is said Apple will officially acknowledge the fact.
While these staff-specific troubles primarily affect Apple Store employees, there have been issues for other Apple employees as well. Specifically, the way Apple has tried to deal with people returning to offices after working from home hasn’t gone smoothly.
“We could be the first to say that the starting point is probably wrong and will need adjustments,” he said.
Sounds good and recognizing unions is promising.
What’s certainly good is Apple’s response to the end of Roe vs Wade. As millions of Americans are affected by this, Apple has reaffirmed that it will pay the expenses of staff who must leave their own state for abortions or other treatments.
“As we’ve said before, we support the right of our employees to make their own decisions about their reproductive health,” Apple said. in a report. “For more than a decade, Apple’s comprehensive benefits have enabled our employees to travel out of state for medical care if unavailable in their home state.”
You can argue that this is not the place for companies to disagree with the law. And you can definitely say that it’s a scary time for any woman who doesn’t work at a company like Apple.
But it’s Apple doing a good thing through its staff. And that’s more important than giving us a new iPhone lock screen.